Should I invest in email marketing? Aspects of marketing channels are constantly changing. As a marketing agency we are always looking for more effective ways of achieving our goals. Throughout the years we have seen a shift in trends but email marketing is far from dead – in terms of marketing! Let us tell you … Read more
The realms of Social Media are a really hot topic in marketing, whether you love or loathe it, all businesses should be looking to incorporate a form of social media marketing in to their strategy. Deciding which platform would suit your business depends on your audience – B2B or B2C? We have listed below the … Read more
For those of you who are unfamiliar with the term SEO (Search Engine Optimisation), it is the process that improves the quality and quantity of website traffic you receive; SEO applies to your organic traffic from search engines. Often we hear people talk about rankings on search engines, the most popular being Google, ask yourself … Read more
Creating engaging content is one of the most important aspects of digital marketing; after all, images will only keep the reader interested for so long! A simple tweak of an article or web page may have the desired effect for some however, keeping your audience up to date with new technology or latest findings will … Read more
Every company is different in the way they plan marketing options and budgets, with so many options available to you, those with smaller budgets will understand how important it is to get the best return on investment possible. See below our tops tips for giving your company a marketing health check; Online presence Your website … Read more