Should I invest in email marketing?
Aspects of marketing channels are constantly changing. As a marketing agency we are always looking for more effective ways of achieving our goals. Throughout the years we have seen a shift in trends but email marketing is far from dead – in terms of marketing!
Let us tell you why it could be exactly what you are looking for in your marketing strategy.
Firstly, what is email marketing? Email marketing enables you to have direct contact with your target audience. It is one of the most successful ways to turn your leads into buyers and keep your regular customers engaged. The inclusion of weekly newsletters, latest news, and special offers enables your business to keep your customers engaged whilst building brand loyalty.
Why should you include email marketing into your strategy?
We’ve listed a few of the top reasons below.
1. Email is one of the most most popular forms of communication. Statistics show that worldwide there are over 4 million email users. The number of users is only ever going to increase in the future. In other words the popularity shows that email marketing is an opportunity not to be missed.
2. Increased ROI. It comes as no surprise with the amount of users that email is a valuable tool for your customers to engage with. Research has found that for every $ spent on email marketing you can expect an average return of $42 (DMA, 2019)
3. Personalisation is key. Email marketing allows you to create content designed for the reader. For instance strategic segments with your customers interests are more likely to encourage a higher open rate.
4. Include a call to action. Research has found that implementing a call to action in your emails will gain a higher interaction rate. In turn a high interaction rate will increase conversions, driving traffic to your chosen end goal.
To conclude, considering the potential gain of using email marketing, it could be considered as a no brainier. However, it is important to have the right strategy and tools to execute a successful campaign. Lastly, content creation should be carefully thought out so your emails stand out form the competition – make sure they are relevant to your audience.
Talk to us today to understand how Purple Turtle Marketing can help you plan, develop and execute your email marketing plan.
