Why is SEO important for my business?

For those of you who are unfamiliar with the term SEO (Search Engine Optimisation), it is the process that improves the quality and quantity of website traffic you receive; SEO applies to your organic traffic from search engines. 

Often we hear people talk about rankings on search engines, the most popular being Google, ask yourself – how many times do you go to the second page of your search results? Well statistics show that 1 in 4 people will go past the first page of search results, with this in mind being on the first page of results is crucial to showcasing your business! 

This all sounds great but how can SEO actually increase my rankings? A question we are asked a lot at Purple Turtle Marketing…in simple terms a website which is performing well, using relevant keywords and content will continue to show higher in the search results, gaining a greater optimisation score. We take a strategic approach to our SEO projects by researching your business sector, analysing what your clients respond to and measuring the results so you can see the benefit to your business! 

Including SEO is an instrumental part of any marketing plan, with little knowledge of SEO businesses can quickly increase brand awareness, reduce bounce rates with some simple changes! Talk to our team today to find out more purpleturtlemarketing.co.uk/contact/

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