Creating engaging content is one of the most important aspects of digital marketing; after all, images will only keep the reader interested for so long! A simple tweak of an article or web page may have the desired effect for some however, keeping your audience up to date with new technology or latest findings will encourage them to keep coming back for more.
Within Veterinary practices we are seeing clients spending hours research conditions, actively looking to gain more knowledge of the subject a lot of the time before speaking to their Vet. This is where practices can tap into their client base or potential leads by ensuring their website has up to date and relevant content readily available to read, adding to the individual’s research; adding to this fact sheets are a great addition to any practice portfolio whether on a digital format such as email or hard copy handed out at appointments. In turn, you will often find these are shared with friends and colleagues who may have an animal suffering from a similar condition, this doesn’t take away the fact only a Vet can diagnose an animals condition but helps the client to gain a greater understanding of what options are available to them.
Talk to us today to find out more about content marketing and how it can help your practice!
