Why is digital marketing important?

Digital marketing is the use of digital channels to reach and engage with your ideal audience. It’s a great way to build your brand and drive interest in your products or services, but it’s not always easy to do. If you’re looking for a better understanding of how digital marketing works, this guide will give you everything you need to know about the process.

Brand Awareness

Brand awareness, in a nutshell, is the process of making a brand or product known to the public through various means. It’s important because it can lead to increased conversion rates. One way you can accomplish this is through different channels like websites, email marketing, and social media platforms. For example:

  • A restaurant posts specials on its Instagram account. A customer sees one of those posts and decides that he or she wants to try out the restaurant for lunch today instead of tomorrow—which might not be as crowded with other customers at that time. The restaurant gains a new patron!
  • A clothing company tweets about their latest line of trendy sweatshirts on Twitter: “New arrivals available now!” Some people who follow them on Twitter see this tweet and place an order immediately because they’ve been wanting some new sweatshirts but haven’t had time yet during these busy days at work/school/etc. So now they’re going straight home after work instead of stopping by their favorite coffee shop first like normal days (and maybe getting something else besides just coffee). The clothing company gets paid!

More Relevant Leads

With digital marketing, you can create a website to showcase your products and services. Your website is a hub for all your marketing efforts, helping you attract more traffic. You can also use social media platforms like Facebook, Instagram, and other social media platforms to get in touch with potential customers.

Social media allows you to interact directly with the people who are interested in buying your product or service. It also provides valuable feedback on what customers think about your business, which will help improve customer service in the future. Tools such as email newsletters featuring coupons that encourage visitors to make purchases right away. Instead of waiting until later when they’re ready for another purchase but don’t want any additional hassle during the checkout process either because they’ve already spent enough time online looking around already today!

Increased Conversions and Sales

Digital marketing can help you to increase your sales and conversions. You can use it to sell more products, services, or subscriptions.

When you implement digital marketing strategies, you will be able to increase your sales and conversions by generating more traffic on your website and getting higher engagement results.

Digital Marketing helps businesses in many ways such as:

  • Branding – gives you the opportunity to brand yourself as a company or an individual. It makes people aware of your brand presence in the industry, which increases trust and credibility.
  • Lead Generation – allows businesses to generate leads through various channels like email, and social media. Further helping to convert leads into customers. 

The Digital Marketing Funnel

The funnel is a model that describes the steps a customer goes through in their digital journey with your business. It’s important to understand where your audience is in the funnel, and what you need to do to keep them engaged with your product or service.

In its most basic form, it looks like this:

  • Awareness – making people aware of your brand or product
  • Consideration – getting people interested in what you have to offer so they start considering it as an option
  • Preference – moving customers closer towards becoming loyal customers by showing them how great your product or service is over others. This step can be more difficult than simply educating customers about why they should choose you instead of another company because there are many factors involved including price and relevance.

Digital marketing requires investments

For your business to be successful, it’s important for you to understand that digital marketing requires investments. These investments can be in time, money, or a combination of both.

You will need to determine how much you are able and willing to invest in your marketing strategy. The amount of investment depends on the goals you want to achieve through online marketing. The more money and resources you allocate towards this area of your business, the better results and ROI you are likely to see from it.

Digital marketing is beneficial for any business.

Every business can benefit from digital marketing because of the following reasons:

  • It helps you reach a wider audience. Giving you the opportunity to reach a wider audience so that you can build your brand to increase sales and conversions.
  • It helps with customer retention. If done correctly, digital marketing will help you with customer retention, so that you can increase your profit margin over time.


If you’re wondering how digital marketing can help your business, consider these five benefits: brand awareness, more relevant leads, increased conversions and sales, the digital marketing funnel, and investment opportunities. If this sounds like something that could benefit your business as well, then maybe it’s time to try out some new strategies!

Contact us here to find out more about our digital marketing services.

Purple Turtle Marketing -Why digital marketing is important

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