The easiest way to drive consumers to your website or landing page is via great content. Therefore, when you are publishing a blog article or social media post, the content should be relevant to your audience and grab their attention.
Another key point is with the acceleration of digital across all industries the days when average content would achieve great results, with little effort are a thing of the past. These days we are seeing an increasing amount of competition for content to be seen and acted upon. This is when Search Engine Optimisation (SEO) comes into play.
Why is SEO important for your business?
Simply put, SEO is the technique used to increase the visibility of your content to the right audience. SEO enables your content to be findable for the searcher by completing keyword research, optimising headings, including internal and external links, and using quality backlinks.
What is SEO content writing?
SEO content writing is a term used when creating content that is SEO optimised, gaining higher rankings on search engines. It is also a sure sign your content is relevant and of high quality. Content is used to describe anything that exists online that your audience will find, including:
- Blogs
- Landing pages
- Product or service pages
- Guides
- Videos
- Ebooks
As well as SEO optimisation it is important to ensure your content is well organised and in a logical order for your site while being easy for visitors to locate. The ideal way to do this is by planning the flow of your content, including relevant links and a sitemap to help make your content easy to find.
It is wise for any business to keep up with the latest content and SEO trends to stay ahead of the competition, here are our top tips to help you write SEO minded content:
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Create your content based on strategy
An important part of any marketing campaign is the overall strategy. Without having a strategy it will be difficult to understand that you are creating content for the right audience, and most importantly see the results you expect.
2. Use keyword research tools to find the most relevant keywords
How do you know you are using the right keywords for your audience without researching? There are a selection of free and paid keyword research tools you can use, our top 5 free tools are:
As with most subscriptions, the free versions will only get you so far and often have limits on the searches, you can use paid tools such as SEMrush Keyword Gap Tool or AHREFS for higher volume and competitor insights.
Once you have a list of relevant keywords you can use the tools above to help you rank them in priority order so you know which keywords are likely to produce the best results.
3. Be sure to create content that is relevant to your industry
Although every industry is different and the tone of the content created can vary dramatically – what works for one doesn’t necessarily work for another.
For example, a B2B engineering brand will need to use a more corporate and factual tone. Whereas, a B2C clothing brand will use bright imagery with a fun and friendly tone. When it comes to deciding the tone for your content revert back to your strategy and who your ideal audience is.
4. Include Internal and External links
Links help you to guide visitors to other relevant content. Internal links will guide readers to additional areas of interest on your website i.e case studies or individual product pages. External links are used to link your content with third-party sites, including these in your SEO copywriting will improve your rankings and show value in your content.
5. Spend time optimising every piece of content
Lastly, even after you publish your content there’s still work to be done. Your highest-performing content can get old if you are using third-party reports or statistics. It is also important to take a look at the content if it is not performing the way you would expect. It is likely the SEO content you were using 6 months ago is out of date and you need to alter your strategy moving forward.
There you have it, our top tips to help you SEO optimise your content writing skills. Are you looking to find out more information on SEO for your business? Contact our team to organise a SEO audit to get you started! Click here to find out more……
