What is location tagging and why is it important for hospitality businesses?

Location tagging, simply put is the specific location, down to the latitude and longitude your business is located in.

With a reported 80% of the UK population using social media. Location tagging your business can open you up to significantly higher visits, engagement, and conversions. Every day social media users browse through or search posts with locations. There’s little point in engaging with a restaurant if the location is too far away.

But, being visible to a potential client who is just around the corner can pay dividends….

We all know within the hospitality industry businesses need to build a brand, an experience for the user. With many different options all over the UK making sure your brand stands out in your location is just a part of a brilliant marketing strategy.

As well as your own content, user-generated content has fast become a great way for businesses to increase their visibility, it’s basically free advertising for your business. 

So, how does user-generated content work?

For example, you own a busy bistro, a customer comes in for a spot of lunch and takes a photo of their dish and posts it to Instagram. The customer tags your bistro in the photo – this is user-generated content! 

People trust people they know for visits or reviews. If another user clicks on the location link they can also photos added by users who tag your location. If they like what they see, they’ll most likely pay you a visit themselves, and the cycle will start all over again.

Do you need help building your brand strategy, contact us to find out more: https://purpleturtlemarketing.co.uk/contact/

Location Tagging - Purple Turtle Marketing

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