Google My Business Listing – Why should you use it?

Google My Business – Why should your business have a listing?

After one of our recent social media posts about Google My Business. We decided to share a bit more information to help you with Google My Business for your company. 

What is Google My Business?

Google My Business is a marketing tool aimed to put local small businesses at the top of searches. With tens of thousands of companies online. Google My Business will help your business stand out if searchers are based near you or searching in your area. 

A Google My Business listing will provide searchers with your business details when a prominent feature is searched for on Google. Google My Business also has the benefit of being integrated with Google Maps, getting your location spot on is vital for higher local search results!

How much does it cost?

Google My Business is it is absolutely free to set up! Some businesses do go on to pay for advertising features, this is completely separate and optional. 

How will it help my business?

To start with, Google is seen as the most used search engine in today’s world. It can be harder for small businesses to feature at the top of searches, with the tens of thousands of listings available. Google My Business uses local SEO from those searching from or for a specific geographical location, giving the relevant business a prominent position on the listings.

Where do I start?

It’s very simple, just go to and you’ll be taken through the steps to set up your account and input the relevant information for your business.

Once you’ve completed the account setup, Google asks that the listing be verified before becoming active. To do this, verification can be completed by either having a postcard sent to a physical address or a phone call to the telephone number on your account.

What happens after my listing has gone live?

There are lots of different ways you can optimise your profile on Google My Business:

  1. Adding and updating keywords will increase the SEO and chances of featuring higher in listings.
  2. Ask your customers to leave reviews can help to have a higher score. The higher the score the better your listing will perform.
  3. Updating your listing with offers and events will help keep your customers updated, Google rewards businesses that take the time to give customers as much information as possible with little effort on the searcher.

Why not start today!

Are looking for support with your Google My Business listing? we’d love to help. Contact our team here:

Google My Business- Purple Turtle Marketing

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